With “Storytime”, we want you to understand why we stock the brands we do, why certain styles are our favourites, and the general method to our madness.
All of the brands we carry are our favourites 🙂 but we are going to kick it off with SALT.
When we first started the journey of selecting independent eyewear brands to truly represent our shop, SALT. was immediately on our radar. During a conversation with our optical mentor Pat, he gave us Amy Wozney’s (the Canadian rep for SALT.) phone number because SALT. aligned perfectly with what we were trying to accomplish. After one phone call with Amy, with conversation topics that ranged from glasses frames to sipping beers in one piece snowsuits, we knew this was a relationship that was going to lead to great things. A few weeks later we met Amy in New York at Vision Expo East and it was love at first sight, with both her and the brand.
“SALT. is a brand for anyone who appreciates simple things made well.”
IN THIS PHOTO: JACKIE in Melon, by SALT.
What can we tell you about SALT.? They are a California-based company, established in 2006. The name is actually an acronym, which stands for Sea. Air. Land. Timeless. Their inspiration comes from just that, the timeless connection between the elements of the earth. They collaborate with photographers, and draw all their inspiration for frame colour and frame details from the beauty of nature. Take 5 minutes out of your day and jump on saltoptics.com to see what we are talking about.
SALT.’s West Coast roots lead to the company’s laid back vibe. After hanging out with the people behind the brand, we have even more appreciation for SALT.’s attention to detail. Every SALT. frame is made by hand in Japan by skilled artisans, using the finest acetate and titanium materials. The designs of both their sun and optical frames start with premium basics, and build from there. SALT. is especially good at taking classic frame shapes and tweaking them to make them ever so special. The overall aesthetic of SALT. is effortlessly cool, it is a brand that anyone can feel comfortable and confident wearing. As their website states, “SALT. is a brand for anyone who appreciates simple things made well.”