With “Storytime”, we want you to understand why we stock the brands we do, why certain styles are our favourites, and the general method to our madness.
Independent brands! We stand behind them, stand for them, and Andy Wolf is the perfect example. Born 10 years ago from the minds of three friends Andreas, Wolfgang and Katharina…they just wanted to make eyewear in a more personal way. They opened a factory in their motherland of Austria, in a town nestled on the edge of the Alps called Hartberg. The entire design and manufacturing process takes place in Hartberg; the making of just one frame takes 50 people and over 90 steps. This handmade collection of eyewear is effortlessly cool and designer Katharina shows no boundaries with her design.
Andy Wolf is what optical dreams are made of, in terms of colour, design and a culture that is wild and free. When we view the Andy Wolf collection we have been known to cry over the excitement of the new releases. Katharina really harnesses all the elements that make Andy Wolf what it is, and puts it all into the eyewear. The energy and excitement shows up in the variety of colours of acetates used in the frames. In the collection we see layered acetates, opaque acetates, translucent acetates, neutral tones, vibrants hues, pastels, marbled effects and sometimes glitter, making each pair unique and ever so cool. And the shapes! Well shapes is a whole other story. They range from from familiar silhouettes we have seen before but never quite as carefully designed, to shapes made for editorial pages of a high fashion magazine. All this makes each pair seem effortless and timeless. Whether you want to go for the eccentric aunt or the professional human, Andy Wolf will suit you just fine.
At G we go to trade shows and tour convention hall floors searching for the perfect brands to carry. It can get a bit draining…but just when we are getting just a little bit thirsty and maybe losing a little bit of motivation, we start to hear the sound of Whitney Houston blaring and see a mini broadway production happening, and we are back! Because people, we have just found the Andy Wolf booth! The energy, the excitement and the gin is electrifying. Here at the booth our new but insta-lifetime friends await us with Vodka Snow shots lined up and the inspiration is instant. Once you get imprinted by the #wolfpack you become family. Live your truth, love Andy Wolf and look RAD!
Today and everyday we salute the humans at Andy Wolf and we raised our Jaegermeister to all of you!