Colour can evoke certain emotions and impact people’s mood and behaviour, gosh there are major studies done about the psychological properties of colours! So how does Pantone choose a colour of the year when there are so many colours out there? We looked into this and here is a quick break down (bullet form for efficiency):
- A committee of 20 or so humans from Pantone start the process in the spring
- Pantone, having worked with hundreds of firms throughout the year to develop colours, have some ideas already
- The committee then travels the globe to research for common threads in art, culture, current events
- In September Pantone releases their predictions for the colour trends for the following year
- In December Pantone releases the top choice of colour for the year
Pantone chose two colours that shared the honour in 2016. Serenity and Rose Quartz, both being soft pastels that reflected wellness, peace and a sense of order.
Pantone also related the colour choices to the “gender blur as it relates to fashion”, which tries to promote gender equality and that colours do not represent a certain gender. In eyewear we have seen the trends migrate to that exact idea. Here at G is for Glasses, there is no “men” or “women” section. We as humans can wear whatever the hell we want on our faces. Glasses speak to each individual and speak for each individual.
Our industry embraced this concept. We saw more simple metal structures and neutral tones show up. Translucent frames in both the pinks and blues were being shown and the overall shape trends…well there wasn’t one, giving room for each person to make the right decision for them. 2016 in optical was super rad.
For 2017, the executive director of Pantone Color Institute, Leatrice Eiseman, has stated that Greenery “provides us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” We cannot wait to see how our great eyewear designers bring forward the emotions and messages of Greenery to our optical landscape.