We get asked often: Why #nailedit? What’s up with the nail? What are people holding in the photos on Instagram?
When the shop was under construction and we were hitting up all the home improvement stores regularly (ideally by scooter), we would walk the aisles and browse. On one trip to Home Depot we were on our way to the check out and Jessie stopped and grabbed a huge nail from a bin. We think it is a framing nail but are not 100% on that fact, but we for sure know it is a nail. Jessie said “We need this.” And Bonni said “Yes we do.”
We had zero idea why we needed the nail but we knew it would come in handy. At some point either that day or a few days later Bonni texted Jessie her brilliant plan. We had decided early on that we wanted to showcase great frames on great people on our Instagram feed, we just didn’t know quite how we wanted to do it. So the nail + the willing humans + the great glasses = #nailedit. It has become one of our favourite things to do.
We were never sure how long it would last (RIP G Family Portrait Fridays), now we are reminded when there hasn’t been a #nailedit lately from customers and friends. We love showing off people’s pick/pic and truly strive to get the right person in the right frame. So #nailedit represents our small daily successes as well as introducing our amazing and kind customers to each other through this crazy platform of social media.